Updated: 12/20/23

Serenity Douglas

Anchor - Reporter - Emcee - Content Creator

About Her

Sports Reporter/Anchor...

Serenity Douglas understands the importance of effectively telling unfiltered athletic stories, as a skilled writer, reporter, creative social media manager, and sports enthusiast.

As a former student-athlete at the University of Texas, Serenity earned eight All-American honors and was a two-time Big 12 Champion. She graduated with a degree in Communications with a concentration in Sports Media.

Douglas is currently a Sports Reporter/Anchor for KYTX/CBS 19. Here, she produces and shoots sports segments, and edits content for the sportscasts. Douglas also works as a freelance Sideline Reporter, Emcee, and Color Commentator for track and field.


KYTX/CBS 19 | Sports Reporter/Anchor

August 2023 - Present

  • Produces daily sportscast for live and recorded segments
  • Plans and coordinates future sportscast and specials
  • Films, edits, and produces feature stories for web articles, streaming platforms, and company social media pages
  • Assist the video team in brainstorming and producing digital-first video content for social media platforms.
  • Works flexible hours, including weekends and holidays, to meet the demands of the role.


  • Storytelling
  • Personal Interviews
  • Investigative
  • On-Air Presence
  • Social Media
  • Video Production
  • Editing/Proofreading
  • Content Creation

American Track League | Sideline Reporter/ Emcee

May 2022- Present

  • Conducts post-race personable interviews, with live feed cut ins for audiences to engage with athletes
  • Meets with production crew, participate in daily pitch sessions, prepare and deliver special broadcast
  • Increased companies viewership by over half on Instagram reels, YouTube subscribers and Vimeo


  • 4-year Track and Field Scholarship
  • Vice President, Student Athletic Advisory Committee
  • Student-Athlete Committee Director, NAACP
  • 8-time NCAA All-American
  • 2-time Big 12 Champion

Color Commentator | American Track League

May 2022- Present

  • Broadcast personable anecdotes on athletes during live races
  • Host real time commentary of races during live broadcast with unique style

WJFW| Sports Reporter/Anchor

September 2022 - July 2023

  • Shoots , edits and anchors effective sports stories
  • Writes and publishes an average of 20 sports articles a month for company website and social media platforms
  • Creates feature stories that effectively translate athlete stories on broadcast
  • Launched and manages company Tik Tok which generated a 91% growth rate in views over six months

Rivals, Orangebloods | Reporter

August 2021-August 2022

  • Conducted, and scheduled weekly web interviews with six NIL Athletes
  • First company to sign athletes to NIL "Orangebloods" deals which increased subscribers by over half
  • Connected fans with top University of Texas athletes in Q&A, weekly podcast, and social media giveaways

Production Intern | Erik Rydholm Intern Program

October 2020- December 2020

  • Learned from Executive Producer of Pardon the Interruption, Around the Horn, Highly Questionable
  • Wrote mock production scripts for show talent, producers and directors


As a sports anchor, Douglas is required to produce, shoot, and edit daily sportscasts.

Operate live units in the field and broadcast live hits.

Live shot for Conference softball game at local high school

Live shot for Newswatch 12 Male Athlete

of the Year Award presentation

Full sportscast covering local sports, Wisconsin Badgers and Green Bay Packers

Sideline Reporting

As a sideline reporter for track and field, Douglas is required to conduct personable 20-30 second hits on-air. Post-race, and pre-race interviews are conducted to give the audience a feel of each athletes personality.

Standard TikTok Logo

Content Creator

As a content creator, Douglas has grown a following on TikTok for her "Day in the Life" and Reporting content.


As a content creator for WJFW, Douglas leads the employees in various trends to connect audience with reporters/anchors.

Standard TikTok Logo

Writing Samples



Serenity Douglas writes sports articles for the WJFW Website, Facebook, and Twitter.

She publishes over 20 articles monthly, specializing in post-game recaps, and feature stories. Feature story snippets are posted on the companies social platforms.

The Green Bay Packers finished their selections on Saturday for the 2023 NFL Draft.

They picked a total of 13 players eager to make their impact in the NFL. Two of which,

are teammates already.

At approximately 8:35am Friday morning, the official journey to state championships began. The Rhinelander boys swim team have been making a splash all year securing back-to-back Conference and Sectional Championships.

The Packers traveled to Chicago to play the Bears. This rivalry game has been played since 1921 and the Packers have come out on top the most.

Lawrence "L.O." Johnson is originally from Waunakee, Wisconsin. He started running summer track and field from the age of seven and never looked back.



  • Event Announcing/Emcee
  • Sideline Reporting
  • Graphic Design
  • Public Speaking
  • Sports Analyst/Commentary




Twitter Logo
LinkedIn Logo 蓝白领英社交媒体
Standard TikTok Logo